Jeroen Broersma appointed Director of Sales at Datarotonde

Veenendaal, 16 December 2025 – As of 1 January 2026, Jeroen Broersma will join the management team of Datarotonde as Director of Sales. In this role, he will lead the growth of the commercial organisation and build strategic partnerships that accelerate the adoption of standardised data exchange within the construction, real estate and infrastructure sectors. Datarotonde is part of Info Support International Group.

Broersma brings extensive experience in commercial leadership roles within technology, data and the built environment. His background in sales, dealmaking and market development aligns closely with Datarotonde’s ambitions. At Madaster, he played a key role in the company’s growth from startup to international SaaS provider. He led both commercial expansion and the development of multidisciplinary teams, working closely with companies, governments and industry partners on digital and circular transitions.

“We are delighted to welcome Jeroen to our team,” says Erik Nieuwenburg, Managing Director of Datarotonde. “Jeroen brings experience in cross-sector collaboration, strategic insight and a strong understanding of what organisations need to unlock the full potential of data. With Jeroen on board, we can support our customers and partners even better in achieving their data-driven ambitions.”

Experience that drives further growth

At Madaster, Broersma was responsible for market development, commercial growth and collaboration across the value chain. Previously, he held senior commercial roles at companies such as Sopra Steria (Ordina) and also built digital propositions as an entrepreneur. His combination of vision, entrepreneurship and connecting leadership provides a strong foundation for his new role: expanding Datarotonde’s impact on data-driven collaboration across the sector.

“This role feels like a natural next step,” says Jeroen Broersma. “The sector is facing major digital challenges, where reliable data exchange is essential. Datarotonde has built a unique foundation. I look forward to working with the team, customers and partners to further develop a sector where data does not slow things down, but accelerates progress.”

Focus on acceleration and market expansion

Under Broersma’s leadership, Datarotonde will focus on expanding its commercial activities in both the private market and semi-public domains. At the same time, the organisation will continue to invest in solutions that make collaboration easier and keep data accessible, reliable and future-proof.